For nearly 25 years, Summit Foundation has been raising awareness and encouraging sustainable behaviour in the mountains. Through innovative campaigns, on-the-ground actions, school outreach and continuous communication, we work to foster deep and lasting awareness. By combining education, creativity and science, we address everyone: citizens, younger generations, companies, as well as decision-makers.

We are convinced that an informed, inspired and engaged society is essential to facilitate the ecological transition. This is why awareness-raising is one of the fundamental pillars of our action.

On this page, discover our main campaign as well as concrete actions to reduce your footprint in the mountains.

COMIC-STYLE SPEECH BUBBLES: A UNIQUE CAMPAIGN IN THE MOUNTAINS

Summit Foundation runs a unique awareness campaign: panels shaped like comic speech bubbles, installed directly in the field, in ski resorts and in many mountain destinations. This visual, playful and eye-catching format leaves a lasting impression and encourages more responsible behaviour, both in summer and winter.

Since 2022, the campaign has entered a new, more ambitious and more comprehensive phase, which will continue until 2026. It pursues four main objectives:

Raise awareness among the general public about the impact of littering in the mountains
Reduce the amount of waste discarded in nature
Provide simple and effective solutions to help protect the Alps
Encourage responsible behaviour throughout all four seasons

EXPLORE THE 7 KEY MESSAGES OF THE CAMPAIGN

We work with experts in psychology and behaviour change to ensure our environmental communication is effective, accurate and impactful. All messages shared are based on reliable and verified data, with sources available on each dedicated page.

Click on a speech bubble to learn more!

Thanks to our strong partnerships with ski lift companies, we benefit from prime locations to display this awareness campaign.
Present in more than 50 ski resorts in Switzerland and neighbouring France, with over 1,000 visuals installed, our campaign reaches several million people every year, further strengthening its impact.

The campaign is supported by

Raising awareness

COMIC-STYLE SPEECH BUBBLES: A UNIQUE CAMPAIGN IN THE MOUNTAINS

EXPLORE THE 7 KEY MESSAGES OF THE CAMPAIGN