WORKING FOR
CLEANER MOUNTAINS

Raising awareness

For nearly 25 years, Summit Foundation has been working tirelessly to raise awareness and promote sustainable behavior, particularly in mountain environments. Through innovative campaigns, on-the-ground actions, school programs, and ongoing communication efforts, we aim to spark deep and lasting awareness. Our approach combines education, creativity, and science to reach all audiences—from citizens to decision-makers, from younger generations to businesses.
We believe that an informed, inspired, and engaged society is essential to drive the ecological transition. That’s why raising awareness is one of the core pillars of our work.
On this page, discover our main awareness campaign along with concrete actions you can take to become a driver of change and, together, reduce the waste footprint in the mountains.

Comic Speech Bubbles: An Original Campaign Against Littering in the Mountains

For over 10 years, Summit Foundation has been running a one-of-a-kind awareness campaign: comic-style speech bubble signs installed directly on-site in ski resorts and numerous mountain destinations. Thanks to this playful and eye-catching visual format, the messages leave a lasting impression and encourage more responsible behavior—both in summer and winter. Since 2022, the campaign has entered a new, more ambitious and comprehensive phase that will run until 2026. It focuses on four main objectives:
  • Raise public awareness about the impact of littering in the mountains
  • Reduce the amount of waste left behind in nature
  • Offer simple and effective solutions to protect the Alps
  • Promote responsible behavior throughout all four seasons

Discover the 7 key messages of the current campaign and explore each theme in depth

All published messages are based on reliable, verified data, available at the bottom of the page. We are currently preparing dedicated pages for each theme, allowing you to explore them in greater depth.

Thanks to our strong and long-lasting partnerships with ski lift companies, we benefit from prime locations to display this awareness campaign free of charge. Present in over 50 resorts across Switzerland and neighboring France, with more than 1,000 visuals installed, our campaign reaches several million people every year—amplifying both its impact and its reach.

Watch out for PFAS in waxes!

Many cross-country and alpine skiing enthusiasts are unaware that ski wax releases toxic chemicals into the environment. Fluorinated waxes, in particular, release so-called “forever chemicals” into the snow! Due to their surfactant properties, the PFAS contained in these products improve glide between the ski and the snow surface, which explains their widespread use in winter sports—from cross-country and downhill skiing to snowboarding.

Unfortunately, these particles are dispersed into the environment by abrasion, and then accumulate in the soil and water when the snow melts. This accumulation of PFAS poses a serious threat to the environment, ecosystems and human health.

In response to these dangers, the International Ski Federation (FIS) banned the use of fluorinated ski waxes in 2023. However, a recent study shows that PFAS levels remain high in the snow at ski resorts, highlighting the urgent need to continue efforts to limit their impact. Summit Foundation is therefore actively working on this issue, raising awareness and supporting winter sports stakeholders in transitioning to safer alternatives.

We invite you to ask your local sports stores about the composition of their products. And if you wax your skis yourself, choose a PFAS-free wax and always wear a mask to avoid inhaling harmful particles. 

SOLUTIONS

There are many simple actions you can take to reduce—or even eliminate—the problem of littering in the mountains. Here are a few examples:

Plastic

Limit the use of plastic packaging as much as possible and make sure it is properly recycled or disposed of.

Before heading into the mountains, make it a habit to bring a bag with you to carry your waste back and dispose of it responsibly. For your picnics, choose reusable containers like lunchboxes, and opt for a reusable water bottle instead of disposable ones.

When dining at a mountain restaurant, encourage the elimination of single-use plastics (such as individual condiment packets and disposable tableware) in favor of sustainable alternatives.

Cigarette butts

Even though the best solution is to not smoke at all, here are a few tips to prevent cigarette butts from becoming a source of pollution:

  • Dispose of your cigarette butts only in the bins or ashtrays provided in resorts, at ski lifts, and in restaurants.
  • Use a portable ashtray, such as the Ecobox offered by Summit Foundation.
  • Keep your cigarette butts with you until you can dispose of them properly.

Loss of objects

To avoid losing items in the mountains, make sure your pockets are securely closed and avoid using your phone or wallet while on a chairlift. Every year, many valuable objects are found in nature as the snow melts, contributing to pollution.

Rubbish collection

Don't hesitate to pick up any litter you come across in the mountains - nature will thank you! Take a small bag with you to help you do this without dirtying your belongings.

We also invite you to join the Clean-Up Tour, our national litter collection campaign across Switzerland, held every spring and summer. To learn more and get involved: click here ".

 

The campaign is supported by

Awareness-raising campaign for small and medium-sized events

Thanks to the support of the Lausanne 2025 Federal Gymnastics Festival Sustainability Fund, the Summit Foundation is providing organisers in Switzerland with free awareness-raising bubbles covering a range of themes.

 

These messages are also available in French, German and Italian. Are you an event organizer interested in these boards? Then get in touch with us!

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Summit Foundation
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